James Middleton, the brother of Catherine, Duchess of Cambridge, is well known for his love of dogs. In a recent heartfelt Instagram post, he opened up about his deepest fear and greatest anxiety – losing one of his beloved canine companions while traveling.
James came across the heartbreaking story of Ramon Alberto Pis, who was traveling from Argentina to Morocco with his dog Sombra. However, due to Air France’s restrictions, Sombra had to travel in the cargo hold. During a layover in Paris, Ramone received devastating news – the airline had lost Sombra. Deeply moved by this story, James shared a petition on his Instagram Stories urging his followers to sign it. He expressed his deep sadness over what had happened, emphasizing that as someone who frequently travels, this situation is his worst nightmare.
James tagged Air France in his post, reminding them that International Dog Day was approaching in July. He wanted to raise awareness of the issue and help prevent other pet owners from experiencing the same tragedy. It’s clear that James has an immense affection for dogs, having credited his cocker spaniel Ella with saving his life by helping him overcome his battle with depression and mental health issues in the past.
In addition to advocating for dog-friendly travel policies, James has also launched his own dog food business called James and Ella. Living in a luxurious £1.4 million home in Berkshire, England, James started producing freeze-dried raw dog food under the brand in 2020. The products are named after James and his beloved cocker spaniel Ella.
James recently welcomed another addition to his family – his first son Inigo, born in 2023 with his wife Alizee. To promote the launch and success of his new dog food range, James embarked on a charming journey to his local Sainsbury’s supermarket in Reading with little Inigo. He documented the trip on Instagram, confidently maneuvering a shopping cart into the bustling store with Inigo by his side.
With a clear sense of purpose, James eventually halted their trolley in front of the coveted dog food section, with an air of anticipation. In his video footage, one sees Inigo sweetly extending his paw towards a bag of delectable canine treats. Accompanying the heartwarming video on Instagram, James shared his excitement, revealing the rumors were indeed true – his very own James and Ella range had finally made it onto the shelves. He declared it was a moment of immense pride.
James expressed his fervent dedication to nurturing both his dog food business and witnessing Inigo’s growth at the same time. He acknowledged that both of these remarkable journeys owe their existence to Ella, the dog who saved his life through companionship during his darkest periods of mental health struggles. It’s clear that dogs, and helping others through their own pets, are hugely important to James.
The Instagram post promoting his visit to Sainsbury’s with baby Inigo delighted James’ followers. Comments praised both the adorable father-son moment captured on video and James’ commitment to his business. His brand continues to grow in availability across UK supermarkets. With James’ passionate fanbase and customers who want to support his mission, the future looks bright for James and Ella freeze-dried raw dog food.
As someone who frequently uses social media to advocate for animal welfare and mental health awareness, sharing both the highs and lows, James’ fans appreciate his authenticity. Opening up about challenges like travel anxieties shows his humanity. It also helps shed more light on important issues like ensuring pets’ safety during journeys. Through nurturing his business with son Inigo and spreading kindness online, James is certainly living up to the caring, community-focused values so important to him. His story of persevering through mental health struggles with four-legged friend Ella by his side also continues to inspire many.