MEGHAN Markle should involve her children in her new business to secure its success, claims a royal expert.
The Duchess of Sussex, 42, is soon to debut her new lifestyle brand, American Riviera Orchard, after teasing the launch by sending jams to influencer pals.
The Duchess of Sussex has shared the logo and launched an Instagram page in anticipation of the launchCredit: instagram/@AmericanRivieraOrchard
However, the royal mum-of-two could face some “challenges” with its success, claims a brand strategist.
Brand strategist Lucie Green believes Meghan will have to decide whether to make her products expensive or accessible, and she’ll have to be careful about any royal references.
Speaking to Fabulous, Lucie shared: “Positioning will be a tightrope, whether to go very high-end and exclusive or make the brand more accessible.”
Now, Editor-in-Chief of Majesty Magazine, Ingrid Seward, claims including Prince Archie, five, and Princess Lilibet, three, with the brand could help its success.
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Particularly following the Duke and Duchess of Sussex coming bottom in royal popularity in a recent YouGov poll, with only Prince Andrew below them in the table.
The royal expert told Fabulous: “I feel that they are going to need the addition of their children to kind of burnish their own image.
“I think if Meghan’s got her head screwed on right and we all think she has and she’s very smart, I think she would definitely want to go slightly down the kiddie line.
“Because most mums do, when they have young children, you want to get involved with them in every way you can.
“So I think I think very, very likely that Meghan will start to include some sort of kiddie things in her range of jams or whatever she does, maybe specialised children’s food.”